A global competition to learn more about the issues you care about and present your findings to the world.

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Map the System is an initiative of the Skoll Centre for Social Entrepreneurship at Saïd Business School, University of Oxford, in partnership with educational institutions across the world.

Map the System is a competition that asks you to think differently about social and environmental change.

Tackling global challenges starts with understanding a problem and its wider context, rather than jumping straight into a business plan or an idea for a quick fix. This competition asks you to select a social or environmental issue and to explore, probe, and research all the connecting elements and factors around it. We want you to present this issue back to us in a way that people can understand, share, and learn from.

Social change is complicated. Mapping is a way of understanding its complexities.

We believe that social transformation doesn’t happen in a silo, nor does it come from one person or one great idea. Mapping out the system allows us to think about context and the many interacting factors that contribute to the development of the issues facing us – be they economic forces, political movements, or global trends. It gives us the tools to understand the whole picture and takes us out of our silos.

Watch our video from the 2018 Global Final to learn more:

The Global Final 2018

Congratulations to all the winners and finalists who competed at the Map the System 2018 Global Final!

Read our news article about the event here.


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Three winners of Map the System will receive cash prizes. In addition, partner universities may provide their own prizes to finalists, including access to the ‘Apprenticing with a Problem’ funding to to facilitate further research on the chosen topic or other development opportunities.



£4,000 cash prize



£3,000 cash prize



£2,000 cash prize


Meet the judging panel for the Map the System Global Final 2018:

Jasmine Lau

Jasmine Lau is a social entrepreneur and educator from Hong Kong. She is the Founder and Executive Director of Philanthropy In Motion (PIM), which aims to provide the funds, training, and networks for the next generation to maximize their social impact. Through education and technology, she strives to amplify the role and voice of young people in solving social challenges in addition to channeling philanthropic resources in a more strategic manner. Jasmine graduated from Yale University with a B.A. in Economics and Peking University with a Masters in International Studies. Other than PIM, Jasmine founded EMBER (a girls education program in rural China) and Kliptap (a crowdfunding platform for causes). She has also worked in the fields of investment banking, Internet technology, and philanthropic foundations. Jasmine has been named in the Forbes 30 Under 30 Asia list for her work in social entrepreneurship and is a World Economic Forum Global Shaper. She is a recipient of the Richard Rockefeller Fellowship and the Hong Kong Youth Service Award.


Odin Mühlenbein

Odin Mühlenbein is a Partner at Ashoka Germany and Lead of Advisory at Ashoka Globalizer. Globalizer helps advanced social entrepreneurs from around the world develop strategies for social system change. Before this, Odin worked as a consultant at McKinsey & Company. He holds Masters in Philosophy, Logic, and Political Sciences with studies in Munich, Oxford, and Cambridge.

Daniela Papi-Thornton

Daniela Papi-Thornton integrates six years of emerging market entrepreneurial experience in Cambodia, running a hybrid social enterprise, with educational content design experience as the former Deputy Director of the University of Oxford’s Skoll Centre for Social Entrepreneurship. Her report, Tackling Heropreneurship, has been widely referenced in the social impact education sector. From that research she designed the Impact Gaps Canvas tool, as well as a series of programing initiatives to foster systems-led leadership, including Map the System and Leading for Impact, a leadership program at the University of Oxford. She has taught at universities around the world on social entrepreneurship and systems-led leadership, and her TEDx talk on Reclaiming Social Entrepreneurship highlights some of her thinking. In 2018, Learning Service, a book she co-authored, will be released, highlighting the development education material she and her team designed in Cambodia.


Chintal Barot

Chintal is Founder & Director of CoSustain Consulting Limited. CoSustain’s mission is to support companies and organisations to grow sustainably, by balancing financial, social and environmental performance. The company’s clients operate globally, and projects span both corporate sustainability and international development. CoSustain provides high-quality professional advisory services in strategy, operations, and implementation. Chintal is also a Sector Advisor for Saïd Business School at the University of Oxford, where she coaches and mentors MBA students and chairs panel discussions. Chintal is an expert in strategy, implementation, and multi-stakeholder initiatives. She has led teams in Zambia, India, Bangladesh, Sierra Leone and Nigeria across a range of sectors from retail, agricultural commodities and the financial sector to ship recycling and issues such as human rights and labour standards, environmental protection, “waste to wealth” and renewable energy. Chintal was previously a Senior Consultant in the Sustainability and Climate Change team at PricewaterhouseCoopers in London, and she started her career with Accenture delivering business transformation projects for multinational clients.

Annelies Tjebbes

Annelies Tjebbes is a Biomedical Engineer and Social Innovator. She has a passion and drive to enable positive systems change and is fired up about improving livelihoods in her local and global community. She loves working with and investing in people, and works across race, age, gender, culture, religion and class boundaries to build collaborative solutions to challenges. Annelies provides strategic planning, project management, evaluation and facilitation services through AnneliesVera Consulting to support NGOs, businesses and community projects. Highlights of this work include designing and delivering Indigenous Innovation Sessions across Canada for the First Nations Technology Council, piloting a Clinical Innovation Lab to boost medical innovation and collaboration across British Columbia, and developing a VR tool to address issues of anxiety in formerly incarcerated individuals as they reintegrate into society. She brings a background of work designing medical technology with StarFish Medical, leading community leadership strategies & youth mobilization with Engineers Without Borders and providing strategic oversight and support on several boards and advisory committees globally. Annelies believes in a world where everyone has access to the services and supports to lead a healthy and fulfilling life, and she works tirelessly to enact this vision. In her spare time Annelies loves putting her creative side to use, and staying active on the soccer pitch and on her bike!

Darian Stibbe

Darian Stibbe

Driven by a passionate belief that all sectors of society must act together to achieve prosperous and sustainable business and society, Darian works with companies, the UN, NGOs, and governments with one aim: to unleash the power of cross-sector partnership to achieve widespread social innovation and sustainable development. A pioneer in the theory and practice of partnering for over a decade, his focus is around making partnership the ‘new normal’: mainstreaming collaboration as an accepted and widely implemented approach to development. His work combines developing the necessary theoretical frameworks along with directly implementing, refining and codifying new approaches such as country-based multi-stakeholder platforms to systematically catalyse partnership action. Darian has written extensively on partnership, lectures around the world and has played a significant role in driving the public-private cooperation agenda of the Global Partnership for Effective Development Cooperation, including a white paper setting out a ‘roadmap’ to shift the relationship between public and private and systematically drive the engagement of business as a partner in development.

Participating institutions 2018


carleton concordia
mount-royal kellogg-northwestern
simon-fraser   ubc
melbourne san-diego

Supported by:

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